Why shares are great for your local business.

In many ways, a “share” is even better than a “Like” because it’s a much stronger social endorsement and is far more likely to get noticed in the newsfeed of the friends of the person who has shared (what we call the network effect).

It’s like being brought to a wedding or a work function. People are proactively telling the world about how great you or your content is.

On Facebook, shares usually come with a picture and a comment from the person sharing, and with Facebook’s new Timeline, this content can really jump off the page.

(Not to mention that it has a much bigger impact on the EdgeRank algorithm for people who share, making it more likely that they will see your comment in the future.)

Those are all great things, but like a single great date, they aren’t any guarantee of a future relationship. In fact, having someone share your content doesn’t give you any sort of relationship with them if you don’t already have one.

Give a great service and your customer will share your business with their friends on Facebook which can generate more phone calls for you instead of your competition.

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